Introduction 

When it comes to property development, timing, expertise, and partnerships matter. Whether you're a seasoned developer working on multi-unit projects or a first-time investor eyeing a single new build, you need more than bricks and mortar — you need insights, strategy, and a results-driven partner to bring your vision to life. That’s where Keating Estates comes in. Our trusted developer services are backed by years of experience, deep market knowledge, and a straightforward approach we call Getting Straight. From acquisition to marketing, planning to sales, we provide tailored support at every stage, helping you unlock maximum value, minimise risk, and move your development forward with confidence.

What Are Developer Services?

End-to-End Property Development Support

From Site Sourcing to Sale Completion

Developer services cover every phase of the property cycle — acquisition, planning, construction, marketing, and exit — with a focus on strategy, compliance, and profit.

Partnering With the Right Team

Expert Guidance at Every Step

Working with an experienced team like Keating Estates gives developers access to local intelligence, buyer demand insight, and connections that help avoid costly delays and missed opportunities.

Why Use Developer Services in South London?

High Buyer Demand

Strong Sales Pipeline

South London continues to experience high demand for new homes — both from buyers and investors — particularly in areas like Brixton, Clapham, and Dulwich.

Limited Land Availability

Every Plot Counts

With space at a premium, maximising land value through smart design and planning is essential.

Ever-Changing Planning Rules

Avoid Costly Delays

Local councils regularly update policy. We navigate these shifts with precision, so you stay ahead.

Increased Competition

Stand Out in the Market

With many developers chasing similar buyer profiles, strategic positioning, brand identity, and marketing are critical.

Key Services We Offer Developers

Site Identification and Acquisition

Find Land With Potential

We help source off-market and advertised opportunities aligned with your goals — from small infill plots to large brownfield sites.

Feasibility Studies

Assess Risk and Reward

We evaluate planning potential, resale values, market saturation, and buyer demographics — before a spade hits the ground.

Planning Consultation

Support From Application to Approval

Our team works with architects and planners to present applications that align with policy and maximise GDV (Gross Development Value).

Design and Unit Mix Guidance

Build What the Market Wants

We advise on layout, size, finish, and amenities based on current buyer trends — from first-time buyers to downsizers and investors.

New Homes Marketing Strategy

Custom Campaigns That Drive Sales

From branding to brochures, CGI renders to online ads — our marketing team brings your development to life.

Off-Plan Sales Management

Sell Before It's Built

We start the conversation early with buyers and investors — securing sales that reduce financial risk and increase momentum.

Show Home and Launch Planning

Create an Unforgettable First Impression

We help stage show homes, organise VIP previews, and create buzz in the local market.

Buyer Support and Progression

We Stay Hands-On Until Completion

Our sales team manages viewings, negotiates offers, chases solicitors, and ensures smooth handovers.

Developer-Focused Market Insights

We Know What Buyers Want

Real-Time Feedback From the Front Line

We speak to hundreds of buyers weekly and bring that knowledge directly to your planning and marketing strategy.

South London Area Performance

Data-Driven Valuations

Our valuation approach uses up-to-the-minute comparables across Brixton, Clapham, Balham, and beyond.

Trend Forecasting

Get Ahead of Market Shifts

From sustainable design to flexible layouts, we advise on features that future-proof your build.

Investor Demand

Landlords Love South London

We maintain strong relationships with buy-to-let investors seeking new-build rental opportunities.

Who We Work With

Independent Developers

Agile, Ambitious, and Growing

From your first project to your fifth, we’ll tailor our service to your pace and vision.

Housebuilders and Construction Firms

From Build to Brand

We offer scalable marketing and sales services designed for both boutique builders and large developers.

Landowners and Investors

Unlock Site Potential

Whether you’re holding land or managing a trust portfolio, we can assess and enhance its development prospects.

Architects and Planning Consultants

A Collaborative Network

We work alongside your existing team to streamline planning, maximise viability, and position developments for success.

The Getting Straight Advantage

Clear, Honest Advice

We Tell It Like It Is

We’ll never overinflate GDV or understate timelines just to win your business.

Customised Service

No Off-the-Shelf Packages

Every development is different — so we build a tailored plan for each site, project, and team.

Deep Local Knowledge

We Know the Neighbourhoods

Our offices in South London give us insider access and hyper-local buyer insight.

Integrated Sales and Marketing

Everything Under One Roof

No need to juggle separate sales, media, or branding teams — we handle it all.

Fast, Professional Execution

We Hit the Ground Running

Our team is built for momentum — fast launches, fast results, and streamlined management.

Developer Marketing in Detail

Brand Identity Creation

Make Your Development Stand Out

We design unique branding — names, logos, themes — to build recognition and desirability.

Print and Digital Brochures

Sell the Vision

We craft visually stunning brochures with floorplans, specs, lifestyle content, and CGIs.

High-End Photography and Video

Showcase Quality

Drone shots, lifestyle video tours, and design-led photography make your development shine.

Portal Listings and Microsites

Reach Buyers Where They Search

We optimise listings on Rightmove, Zoopla, and create dedicated pages on our website for your project.

Email and Social Campaigns

Tap Into Active Buyers

We promote your scheme to our buyer database and on social platforms where interest is already high.

Sales Progression: The Keating Estates Difference

Dedicated Negotiators

Only Experienced Professionals

Our sales team is skilled in negotiating price and managing expectations — protecting your GDV.

Weekly Pipeline Updates

Stay Informed

We keep developers in the loop with regular updates on viewings, offers, legal progress, and completion schedules.

Hands-On Buyer Management

No Drop-Off After Offer

From reservation to handover, we chase solicitors, resolve issues, and keep deals on track.

Post-Sale Feedback

Learn and Improve

We report on buyer objections, pricing reactions, and design feedback — helping you optimise future builds.

Why Choose Keating Estates

Developer-Focused and Locally Embedded

We Know the South London Market

No national guesswork — just real-time, local expertise that informs every recommendation.

Getting Straight Means Full Transparency

No Spin, Just Strategy

We’ll give you real numbers, real timelines, and real-world guidance you can rely on.

Full-Service Support

All Under One Roof

From branding and brochures to block sales and phased releases, we do it all.

Trusted by Developers Big and Small

Our Track Record Speaks for Itself

We’ve helped launch everything from boutique refurbishments to large-scale new-builds.

Conclusion 

Successful property development is about more than blueprints — it’s about vision, timing, and execution. And none of that happens without the right partner at your side. At Keating Estates, we bring strategy, creativity, and commercial expertise to every project we touch. Whether you’re sourcing your next site, launching a new phase, or preparing for final completion, our Getting Straight approach ensures you receive honest feedback, powerful marketing, and proactive sales support every step of the way. If you're ready to unlock the full potential of your development — with a partner that treats your success like their own — we’re here to help. Let’s build it. Let’s market it. Let’s sell it. Together.

FAQs 

Q1. When should I involve a developer services team?

As early as possible — ideally before purchase. Early involvement helps with feasibility, planning strategy, and market positioning.

Q2. Can you help with off-market land sourcing?

Yes. We have connections across South London and access to off-market opportunities for development sites.

Q3. What types of developments do you support?

We support everything from single-unit refurbishments to 100+ unit new-build schemes.

Q4. Do you manage build-to-rent or investor sales?

Yes. We can help secure investor buyers for build-to-rent projects and manage the entire lettings process post-sale.

Q5. What sets Keating Estates apart from other agencies?

We combine developer-specific expertise with deep South London knowledge and offer fully integrated marketing, sales, and advisory services through our Getting Straight model.